An important initiative of higher education marketing is fundraising, and establishing donor trust through transparency of fund usage is critical. Since the Cal Alumni Association website gets about 100,000 views per month, it was ideal to publish the report online as opposed to producing a traditional print report.
Challenge
Design one web page to report on 2022 donor impact; the equivalent of an annual report. The expansive amount of information must provide feedback to current donors and also incentivize prospects to give.
Solution
I used illustrated infographics to break up text-heavy content and to highlight accomplishments made possible by donors.
