Problem
Multiple departments within the organization were building and sending out emails to overlapping audiences. There was no consistency in design, branding or even logo usage. This was diluting our brand recognition and reputation among the more than half-million alumni who receive Cal Alumni Association’s newsletter and marketing emails.
Solution
As lead designer, I created and implemented a Sales Force Marketing Cloud design system that included a component library and templates. For this redesign, top priorities were accessibility, device responsiveness and user experience. I began the redesign with the Cal Connection monthly newsletter, since it has the largest number of subscribers.
